ABOUT US
MENOK is a multi-brand company that was founded in 2006. In the same year, at 4 Zakyan street, the company opened a beauty salon and adjoining store, where they started selling beauty products such as cosmetics, hairdressing, and manicure accessories. Since then, the network of its own stores has been expanded, and a number of partners and official representatives have been created throughout Armenia. It implies a more comfortable situation for customers, as they can buy the assortment of NE brand, as well as other brands represented by MENOK LLC, at the same price. The company cooperates with several international companies and has become their official representative in Armenia.
Seeing that there is a gap in the local market for manicure accessories and nail care products and that it is flooded only with foreign-made nail polishes and gel lacquers, in 2016 the company’s team decided to create Armenian-made nail care and design products and give a boost to the local production. The NE brand was chosen, trying to restore the lost words from the Armenian language, “NE” was the female pronoun in Armenian and is still widely used at the end of female names, Armine, Karine, Narine, etc.
Aiming to make Armenian-made gel polishes available in the foreign market, the company created the Noorb brand in early 2022. Its purpose is to emphasize femininity in the field of nail care and design. The range is distinguished by its natural raw materials and denser pigment. Fortunately, it is already exported to several EU countries and the USA.
All products are certified by local and international organizations. The product has European CPNP and American FDA codes.
Charity and support to a number of public organizations is a mandatory part of the company’s work.
About
NE was established as the first Armenian nail brand back in 2016. Before the launch, each product undergoes complete tests in both NE and NE partner European laboratories and receives the appropriate quality certificate. Thanks to the 5-FREE formula, any NE product is completely harmless for pregnant women as well. Also, none of the products are tested on animals. The tests are performed exclusively with the help of various laboratory equipment.
About
noorb® is an Armenian word, with means “gentle”. Over time society pressured us with some beauty standards that must be kept. A woman should be gentle. But nobody ever gave the definition of that word. We are here to tell you that you are noorb® in just the way you are. Does not matter if you love wearing pastels, dark shades or glitter on your nails, you are beautiful, precious and important. Express yourself in colors and don’t let anyone make you feel unconfident. We are here to highlight your inner beauty. You can be noorb® in everything!
About
One-use clothing and accessories intended for consumption in the health, beauty, and food sectors, manufactured in Russia. Almost all products are certified for medical use and are widely used in CIS countries. The company is a leader in its field.
About
Personal care and hygiene are a reflection of our lifestyle habits, and today consumers are increasingly incorporating healthier, more respectful actions with Nature as a way of life. At Byphasse, we are already responding to this reality with formulas with a higher content of natural ingredients, going to the essentials. But that’s not all!
About
JSDA Electronics specializes in producing nail drill machines and ranks among the leaders in its field. Having been the official representative of JSDA in Armenia for more than five years, we are able to provide post-warranty service together with the factory. The price-quality expression says almost nothing for this product because after selling quite a few nail drill machines over the years, not a single product has had a performance issue. The assortment includes both manicure and pedicure machines of different capacities.
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